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Episode 7: Agile Personalization Stories

“As a Marketer, I want to Personalize my site, so that I can better engage with my audience.” That’s an example of how I might write an Agile Story about Personalization. In this episode we discuss the usefulness of stories in the Agile process and also explore their direct relevance to helping us think about the right way to personalize by focussing on the “who” and the “why” of what we’re doing.…

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