Episode 7: Agile Personalization Stories

“As a Marketer, I want to Personalize my site, so that I can better engage with my audience.” That’s an example of how I might write an Agile Story about Personalization. In this episode we discuss the usefulness of stories in the Agile process and also explore their direct relevance to helping us think about the right way to personalize by focussing on the “who” and the “why” of what we’re doing.…


Episode 3: Agile Personalization Explained

Hello and welcome to The Personalization Podcast! This is the show about understanding, planning, building and analyzing personalized experiences. I’m your host, Dave Ingram, and today we’re going to be talking about Agile Personalization, or in other words, how you can get the most out of a personalization program and a personalization team in the least amount of time. Doing personalization well is all about iterating quickly, and that’s what this episode is about.…


Episode 2: The Personalization Team

Welcome to Episode 2 of The Personalization Podcast–The show about understanding, planning, building and analyzing Personalized Experiences. We talked last time about what personalization is, so today we’re going to talk about the very first step you need to take to get started. This doesn’t involve buying software, building complex infrastructure or anything of that sort. Step 1 is all about People. In fact, thinking about what it takes to be successful in personalization, I think there are three things that matter: People, Process and Product.…