John Berndt, Part 2 - Personalization Vendors and measuring ROI
In part 2 of this Interview, John and I discuss personalization vendors and how to measure the Return on Investment (ROI) of a personalization program. John gives advice on picking the right software and breaks down some categories to help understand the space a little better.
John Berndt is the CEO of The Berndt Group, a national digital agency and leading Sitecore partner located in Baltimore Maryland, specializing in large web site design, personalization, and multi-channel with many large clients and household names.
He is a 25-year digital veteran (1991) with experience on over 400 significant projects; also a national expert on content management systems, personalization, and digital operations. Last but not least, John is the author of a book called “Personalization Mechanics: Targeted Experience for Digital Teams of All Sizes.”