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Episode 12: User Experience Research with Melissa Leach

Personalization is about building great experiences, and there is no better way to understand what experiences matter than by talking with real people. User Experience Research is a field that allows us to understand our users in a systematic and meaningful way, inspiring us to make better experiences.

It’s News to Me

Research Shows Marketing Personalization Misses The Mark - Reciprocity of Value - Ask for valuable information

Adobe Cross Device Co-Op

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