Episode 12: User Experience Research with Melissa Leach

Personalization is about building great experiences, and there is no better way to understand what experiences matter than by talking with real people. User Experience Research is a field that allows us to understand our users in a systematic and meaningful way, inspiring us to make better experiences. It’s News to Me Research Shows Marketing Personalization Misses The Mark - Reciprocity of Value - Ask for valuable information Adobe Cross Device Co-Op User Experience Research Links from Melissa Books: Handbook of Usability Testing: How to Plan, Design, and Conduct Effective Tests by Jeffrey Rubin & Dana Chisnell Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics by Bill Albert & Tom Tullis Other Links: UX research thought leaders: Nielsen Norman Group Great resources for beginners at UserTesting Measuring Usability, blog of thought leader Jeff Sauro UXmatters provides insights and inspiration to both professionals working in all aspects of user experience (UX)—at every stage in their career—and students who are just beginning their journey in user experience.…

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Episode 11: Machine Learning - Magic, Mayhem, or just Math?

Will your website’s personalization algorithms be taking over the world? Not any time soon according to Katherine Bailey, our guest on this week’s show. We cover the underpinnings of machine learning and how it applies to personalization, and talk about a few recent blunders in the field. In particular, Katherine and I discuss the different kinds of machine learning such as supervised and unsupervised, including regression, k-means, decision trees and more.…

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Episode 10: Customer Experience Fundamentals with Melanie Poitras

Building Customer Experience has many challenges. Content Strategy, measurement of business goals and personalizations. I sit down in this episode with Melanie Poitras, a friend and colleague who works with Acquia’s customers to help define and plan their customer experience strategy, often leading up to implementing Personalization. It’s News to Me Google Analytics 360 Suite If there’s one thing that matters this week, it’s Google’s announcement of Analytics 360. This includes 6 different products, 4 of which are brand new: - Google Audience Center 360 (beta) - Google Optimize 360 (beta) - Google Data Studio 360 (beta) - Google Tag Manager 360 - Google Analytics 360 (formerly GA Premium) - Google Attribution 360 (formerly Adometry) We know less than we’d like at this point, but this is something I’ll be following and reporting on as I learn more.…

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Episode 9: What's in a name?

What’s in a name? A rose by any other name would smell as sweet. — Juliet Does it matter what we call “Personalization”? There are only two hard things in Computer Science: cache invalidation and naming things. — Phil Karlton I think it does, and the industry is struggling. Today I heard a new proposal, “Personification”, which would be used to address some level of privacy concerns. What we need is a Taxonomy for Personalization, and it turns out I’m not the first person to think that.…

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Episode 8: Context, Context, Context

Context, Context, Context If Content is King, then Context is Queen. Personalization is all about matching the right content or messaging to the right person, and doing that means you need to know something about who that person is. In fact, the more you know, the more likely you are to be successful. That’s not to say that all context is created equal though. Depending on your organization and your audience, different pieces of information may be critical or close to meaningless.…

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Episode 7: Agile Personalization Stories

“As a Marketer, I want to Personalize my site, so that I can better engage with my audience.” That’s an example of how I might write an Agile Story about Personalization. In this episode we discuss the usefulness of stories in the Agile process and also explore their direct relevance to helping us think about the right way to personalize by focussing on the “who” and the “why” of what we’re doing.…

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John Berndt, Part 2 - Personalization Vendors and measuring ROI

John Berndt, Part 2 - Personalization Vendors and measuring ROI In part 2 of this Interview, John and I discuss personalization vendors and how to measure the Return on Investment (ROI) of a personalization program. John gives advice on picking the right software and breaks down some categories to help understand the space a little better. John Berndt is the CEO of The Berndt Group, a national digital agency and leading Sitecore partner located in Baltimore Maryland, specializing in large web site design, personalization, and multi-channel with many large clients and household names.…

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John Berndt: Personalization Mechanics, Part 1

John Berndt Interview, Part 1 - Personalization Mechanics John Berndt is the CEO of The Berndt Group, a national digital agency and leading Sitecore partner located in Baltimore Maryland, specializing in large web site design, personalization, and multi-channel with many large clients and household names. He is a 25-year digital veteran (1991) with experience on over 400 significant projects; also a national expert on content management systems, personalization, and digital operations.…

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Episode 4: Kyle Polich, Data Skepticism in Personalization

In this show I’m joined by Kyle Polich of the Data Skeptic Podcast Kyle and I discuss the importance of being skeptical of and with data, within the context of Personalization, Web Analytics and particularly A/B testing. Resources mentioned in this show: Open Intro Statistics Data Science Renee…

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Episode 3: Agile Personalization Explained

Hello and welcome to The Personalization Podcast! This is the show about understanding, planning, building and analyzing personalized experiences. I’m your host, Dave Ingram, and today we’re going to be talking about Agile Personalization, or in other words, how you can get the most out of a personalization program and a personalization team in the least amount of time. Doing personalization well is all about iterating quickly, and that’s what this episode is about.…

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